Search Engine Optimization (SEO)
This is the process of optimizing your website to “rank” higher in search engine results pages, thereby increasing the amount of organic (or free) traffic your website receives.
The channels that benefit from SEO include:
- Websites
- Blogs
- Infographics
Content Marketing
- Blog posts
- EBooks and whitepapers
- Infographics
- Online brochures and look books.
Social Media Marketing
- Snapchat
- Google+
Pay-Per-Click (PPC)
- Paid ads on Facebook
- Promoted Tweets on Twitter
- Sponsored Messages on LinkedIn
Affiliate Marketing
- Hosting video ads through the YouTube Partner Program.
- Posting affiliate links from your social media accounts.
Online PR
- Email newsletters
- Social media post scheduling
- Contact list updating.
- Lead-nurturing workflows
- Campaign tracking and reporting.
Online PR
- Reporter outreach via social media.
- Engaging online reviews of your company.
- Engaging comments on your personal website or blog.
- Content Performance and Lead Generation
- Performance and Lead Generation